As a chiropractor, I'm sure you've tried a variety of strategies and brainstormed many ideas on the best ways to market your chiropractic practice. You may have tried display ads, mailings, yellow pages, and leads groups. While all of these strategies can be effective, they are also costly and time-consuming and, because of this, more risky because you have no idea what kinds of results you will get.

I recommend that you understand the concept of attraction marketing for your practice. This is where you attract prospects to your practice through solid educational strategies--no selling, no forcing, no convincing. Instead, you are positioning yourself as an expert and offering valuable information so people can make informed decisions.

How do you do this? Your website is the hub of your marketing efforts in this regard. You need to have a fully functional, highly professional website that conveys your expertise. Then, you need to have targeted ways of driving traffic to that website, capturing contact information so you can generate leads, and doing follow up marketing through education.

The best ways currently to drive traffic to your website?

  1. Social media marketing--Twitter and Facebook are very powerful sites to generate massive and free exposure.

  2. Online video marketing-- Putting videos on YouTube is a great way to generate traffic and get on the first page of Google and Yahoo.

  3. Blogging-- Regular blogging is also a great way to generate exposure and get a lot more visitors to your website.

I advise you to learn and implement all 3 of these strategies and use them together. It is virtually free marketing and is definitely a cutting edge and creative way to build a thriving chiropractic practice.

For great marketing and personal development tips on building a successful chiropractic practice, go to http://www.ConsciousChiropracticBusiness.com and get the FREE resources there.

Kevin Doherty is an author and business development consultant for chiropractors around the world. He helps chiropractors position themselves as experts by leveraging web 2.0 technology.

Kevin Doherty, L.Ac., MS is a licensed business development consultant and practice building coach to holistic health practitioners around the world. He has personally built two very successful holistic health practices. He helps chiropractors experience both purpose and prosperity through creative, low cost marketing and effective patient education.

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